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Rooser reduce seafood waste through the world's first seafood trading platform. Its marketplace connects suppliers and buyers across Europe with the aim of shortening the process from catch to consumer. Having lived in services offices in Camden since its conception, Rooser decided it was time to take on its own 3,100 sq ft London HQ at 10 Jamestown Road to cater for an expanding team.
The new workplace starts by providing multiple pockets of space for different purposes, encouraging employees to take autonomy over their surroundings to suit their needs. Meeting rooms and phone booths, open-plan desking, high collaboration tables, and even a little nook tucked away in a secluded alcove with a desk and integrated AV, ensure the environment offers individuals choice to pair their surroundings with the task at hand. This agility within an interior space has become a staple of office interior design.
Rooser’s new office isn’t about fishing for compliments, even though it receives many. It’s a blend of pragmatism, community and sustainability, subtly reflecting both the office team and the fish factory workers the business liaises with.
Finishes take inspiration from production and factory settings, ranging from yellow brooms hanging on the wall beside projector screens, to ceramic tiling and recycled wire shelves. At first glance, the statement graphic wall next to the office teapoint looks like the simple gradients of a nautical map. Dig deeper, and you learn they’re printed with the inverted flesh of a salmon; a fish referenced in the company’s tagline “Relentless as a Salmon”, then overlayed with the company’s coordinates.
These are my favourite kind of details to integrate into an office, because they’re authentic and meaningful to a client. The idea is that this office is a familiar place that employees and everyone Rooser works with, can see themselves in and call home.
Rooser’s new workplace is a space for the expanding team to flourish in. From start to finish, the business’ identity and ethos are apparent; from a branded colour scheme, to the smallest of charming seafood details.
Are you also a small to medium enterprise looking to cement your workplace offering to employees? Peldon Rose’s SME team create highly bespoke office interior designs in London that celebrate the individuality of businesses, and harness the power of workplace to nurture growth and community. Contact the team today!
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